Bentley rolls out augmented-reality app for new Flying Spur

Bentley has introduced an app for its third-generation Flying Spur that allows users to virtually experience the luxury sports saloon ahead of first deliveries in early 2020. The app, which is free to download on Google Play and Apple’s App Store, is targeted at prospective customers. However, Bentley also anticipates that it will appeal to enthusiasts and fans of the brand. Users can explore the outside and interior of two versions of the car, once they are logged into the app: the luxury spec, which features a gun-metal exterior and bespoke interior linings; and the more driver-focused chrome ‘performance’ version. The performance variant can also be toured with a recently added black accent. Bentley launched a similar app for its centenary concept car, the EXP 100 GT, allowing users to tour the car and superimpose it onto various locations, including their own driveway. This feature is also on the Flying Spur app, as well as a new option to get behind the wheel and take a virtual drive. For users looking to purchase the car, Bentley’s configurator and dealer contacts can be accessed through the
Origin: Bentley rolls out augmented-reality app for new Flying Spur

Porsche’s augmented-reality app lets you put a custom 911 in your living room

Ever wondered what a brand-new customized Porsche 911 Carrera S in racing yellow would look like in your living room? Of course you have. We all have. What about in your bedroom? Now, Porsche is giving daydreamers the chance to glimpse what their ideal car would look like in their home without having to fork out over $100,000 for the car and $120,000 for the renovations to the new kitchen/garage. The Porsche AR Visualizer app uses augmented reality to add another dimension to its existing online vehicle customization tool by setting your custom car in your home and allowing you to see under its skin in X-ray mode. With our new app, the configuration of a Porsche will be even more of a digital experience, said Oliver Hoffmann, Director Marketing Communications at Porsche, in a press release. Now, before making the purchase decision, everyone can virtually park their dream Porsche in their own driveway, marvel at it in their own living room, or show a photo-realistic version to their friends. First users build their dream car – selecting colour, wheel style and more – in Porsche’s online configurator, and then upload it to the AR app using a code. Once their custom build is in, they can see a “photorealistic representation” of it in basically any location. And the Internet being what it is, we can’t see people limiting that to the driveway. The X-ray mode provides a look at some of the technical specifications, and there’s even a driving mode that lets users cruise the vehicle around the environment, lower the spoiler or make some noise with the engine.   The app currently supports new models of Porsche 911 Carrera S, Carrera 4S and the Mission E concept, but Porsche plans to introduce the rest of its models by the end of the year.
Origin: Porsche’s augmented-reality app lets you put a custom 911 in your living room