2020 Chrysler VoyagerFCA Chrysler’s new-old Voyager minivan nameplate might wear a Dodge Grand Caravan badge in Canada and wind up being the inevitable replacement for that aging model, according to a new report from Allpar.com.Its all a bit confusing, as the Grand Caravan is supposed to be discontinued come May 2020, but for us Canadians, the nameplate won’t be tossed out but instead tossed over to the Chrysler division to sit on its new economy-spec version of the Pacifica van, the Voyager.The reason FCA wants to keep the Dodge nameplate around in Canada might purely be for marketing, reasons as Canadians seem to covet the Dodge more than the Chrysler.In 2018 the Dodge Caravan outsold every other minivan on the market, including the Chrysler Pacifica, so this could be a chance for FCA to subtly move some of that success toward the Chrysler brand.The Voyager is really nothing more than just a re-badged version of the lowest L and LX trim Pacifica anyway. It seems weird to have a totally different nameplate for whats essentially the same van in a neighbouring market, but maybe the plan will work for FCA.While the current Dodge Grand Caravan and Chrysler Pacifica are similar only in minivan body style, they have vastly different styling and a vastly different price. The Pacifica can be as cheap as $36,995, but the Grand Caravan undercuts that by another $5,250.If these rumours are true, the Grand Caravan name would continue to be worn by the cheapest minivan, and would likely still be the best-selling, if FCA keeps it around. The Pacifica, meanwhile, will be positioned as a step up for buyers who are hoping for a more luxury-minded
Origin: Chrysler may re-label the Voyager the ‘Grand Caravan’ in Canada
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FCA could drop the Dodge Grand Caravan for a new low-cost Voyager: analyst
The 1984 Plymouth Voyager and Dodge Caravan started the minivan segment.FCA As part of a massive retooling of the Chrysler Windsor plant to build a new Chrysler Pacifica, FCA may also plan to bring back the Voyager minivan as an entry-level option.Automotive News Canada reports that FCA plans to invest $350 million into the Chrysler Windsor plant over the summer in order to handle the production of a new all-wheel-drive version of the popular Pacifica minivan.The next step could be to use the extinct Voyager nameplate on an entry-level version of the Chrysler Pacifica, in order to maintain a foothold in the cheap minivan segment after the likely exit of the Dodge Grand Caravan.They just cant afford to risk that foothold that they have in the minivan space, I think theres more of a risk in killing the Caravan and having only one Pacifica and having too many trim levels where they lose the high-end Caravan buyer to a higher-sized Pacifica, according to industry analyst Joe McCabe.Thats where we see the risk. They have to make sure they backfill the more cost-conscientious Caravan buyer.If not for the introduction of a minivan with a lower price point, FCA would at least have to offer better packages and larger rebates on the Pacifica after the Grand Caravan goes away, in order to keep those customers in the fold. Thats the thinking of Ryan Tessier, general manager of Drumheller Chrysler in Alberta, who said a cheaper van is pretty important.Minivan sales have been on a steady decline due to the influx of SUVs, but FCA isnt ready to let other manufacturers take all the
Origin: FCA could drop the Dodge Grand Caravan for a new low-cost Voyager: analyst