Ford Mustang Mach-ENadine Filion News about Fords 2021 Mustang Mach-E electric SUV keeps breaking every day, pointing to ever-more ambitious plans for the model. After shipping it to dealers late 2020, the automaker plans to sell 50,000 examples globally through 2021, reports the Detroit News for context, Nissans Leaf managed 30,000 units in its best year. A performance-spec Shelby version is allegedly in the works, too.And Ford Europe design chief Murat Gueler admits some execs have even talked about building a family around the Mustang name. This is, of course, assuming Mustang enthusiasts, pitchforks and torches in hand, havent by then burned Dearborn to the ground for sticking the name of the iconic pony car on an electric SUV in the first place.Yes, the reaction to the Blue Oval calling the Mach-E a Mustang has been simply calamitous. Even with Ford bringing on the charismatic Idris Elba as a brand ambassador, the backlash has been unrelenting.No fewer than four petitions for the name to be changed have been launched; promises have hurriedly come down from Ford execs that youll be convinced once you drive it; and a survey of social media shows fans of rival muscle cars from General Motors and Mopar have even sympathetically relaxed or resisted their usual trolling of Mustang owners.There have been, arguably, early warnings Ford holds no name completely sacred. In 1967, the company turned its Thunderbird, once a two-seat roadster, into a marshmallow-y four-door luxury sedan; 10 years later the vaunted Mercury Cougar muscle car badge would show up on a station wagon.Then again, those marques didnt jump from gasoline to electric power, or from car to sport utility.‘Making the Mustang Mach-E’A few days after its launch, Ford released this video about the Mustang Mach-Es development, featuring several executives, engineers, designers and Mustang fans.The company doesnt hide that the group behind the vehicle, Team Edison, didnt start out with the intent to make their new EV product a Mustang, pinning the inspiration for bringing the haloed brand into it on Jim Farley, president of new business and technology.The video shows us, too, that Mach-Es being labelled Mustang faced plenty of scepticism from inside the company, even from executive chairman Bill Ford himself, who was absolutely adamant that it not be a Mustang.But, as you might expect of a piece of apologia like this, by the end of the 20-minute clip, all those Doubting Thomases have been convinced, turned onto the thought this noiseless four-door could be a Mustang after all.The film finishes with the fans take, sage words to the effect progress cant be stopped, and that itd be kind of neat to see Mustang on the flanks of a spaceship a hundred years from now.The argument against Mach-E — from a Ford insiderBut the argument doesnt stop there just because the credits roll; in fact, Driving.ca managed to tap for an exclusive interview a Mustang subject matter expert working for Ford who vows the Mach-E is not a Mustang. End of story. If you ask them, this is instead a marketing gimmick gone wrong.Mustang was used for publicity purposes; its as simple as that, writes our insider, whose identity were keeping hidden to save them from a possible reprisal by their employer. We can all see Ford did not have faith in the vehicle to live on its own. If they did, they would have given it a separate name. Mustang Family Photo, but one of these things is not like the others The Mustang enthusiast community, they suggest, is not opposed to progress, just what they take as a flagrant disregard for the Mustang brand. We are not upset about it being electric. Fact is, electric (power) gives us instantaneous torque, and that is pretty darn great. We are upset about it turning into a completely different vehicle segment within a brand that already has multiple SUVs.Porsche didnt slap a 911 on their SUV. Lamborghini didnt call their SUV a Murcilago. Was introducing an SUV within those brands polarizing? Absolutely. But, at least they didnt sacrifice a name that means so much to people.There are few counter-arguments our insider, a lifelong Mustang fan, cant refute. People have claimed Ford experimented with four-door and station wagon (Mustang) designs in the early 60s, they explain. Although this is true, (Ford) chose not to pursue these body styles because they claimed it went against Mustangs mission to be a sporty vehicle. When you have a product as enormously successful as Mustang, you invariably have to consider how to capitalize on the idea. While Mustang used the platform of the compact Falcon as its starting point, the four-door Mustang could have brought the idea full circle by adding two doors to the pony car. Fortunately for Mustang fans, cooler heads prevailed. Ford That feeling of a loss of identity may be the strongest argument against the pony badge being slapped onto the face of the Mach-E if not, the pony badge itself is. The
Origin: Ford insiders make the case for – and against – the Mach-E being named ‘Mustang’