It’s likely no boss at Daimler will wear a tie to a middle-ranking business meeting again. In 2015 the company’s long-serving, high-achieving CEO Dr Dieter Zetsche – winner of this year’s Issigonis Trophy, Autocar’s highest accolade – gave up neckware for meetings. His acolytes gratefully followed suit.  Even after four years people still remark on this apocalyptic change at least as much as they do about the Mercedes CEO’s far more significant corporate achievements – such as demerging the company from a disastrous Chrysler alliance, changing company culture, surviving the worst of Dieselgate despite a huge recall of Mercedes models, beating BMW in 2016, vigorously embracing the new electrification age and leaving the company in a well-founded and profitable condition, stuffed with ideas to face the future.  utocar Awards 2019: The
Origin: Autocar Awards 2019: Daimler CEO Dieter Zetsche wins Issigonis Award for extraordinary achievements in motoring