Hertz is joining a host of other companies, including several automakers, in offering a vehicle subscription service, which lets customers take home and used a borrowed car for an indefinite period of time, for a monthly fee. Labelled Hertz My Car (your author would have gone with Hertz My Ride, but whatever) the program will offer two different tiers of cars. Tier One is priced at US$999 per month and includes full-size sedans, small SUVs and trucks. Tier Two offers snazzy luxury sedans, regular SUVs and large trucks for US$1,399. Customers can exchange their vehicle twice a month for another make or model within the tier but, if they want to switch it up more frequently, they can do so for a US$75 surcharge. There’s also a one-time enrolment fee of US$250. The all-inclusive monthly subscription covers vehicle maintenance, roadside assistance, vehicle damage and limited liability protection. There’s a US$1,000 deductible if you beat stuff up, by the way. Hopefully Hertz has cleaned up its computer records, as a “glitch in the system” recently led to several people being summarily hauled away by the cops after Hertz reported the vehicles they were renting as stolen. One person apparently spent over a week behind bars while others tell tales of ending up on the business end of handcuffs before getting the whole mess sorted out. One thing that’s certain is that consumer preferences toward vehicle ownership and leasing are shifting. Hertz cites a survey by Cox Automotive that claims nearly 40 per cent of respondents said while access to transportation is necessary, owning a vehicle is not. For urban respondents, 57 per cent said private vehicle ownership is not necessary to get from point A to point B. Hertz My Ride kicks off in the cities of Austin and Atlanta, but sadly does not include any scheduled appearances by Xzibit or Chamillionaire at those launch
Origin: Hertz launching car subscription service for US$1,000 per month
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Hemmings launching online auction site to rival Bring A Trailer
Change is coming to the online car sales scene. First, Craigslist recently began charging for car ads placed on its popular online sales platform. It’s not drastic, but hey, five bucks is five bucks. And now – in a move that’s really only good news for buyers, unlike the Craigslist tax that may be just enough to deter some users – Hemmings Motor News has announced its plans to put forward an online auction platform, offering its rare and collectible vehicles for sale to anyone with an Internet connection (and a bunch of disposable income). “The name that invented the collector car category is now the last word in online collector car auctions,” the Tweet reads. That’s quite the proclamation, but Hemmings does have the credentials to back it up. The Pursuit Is On!We’re designing a whole new online auction!The name that invented the collector car category is now the last word in online collector car auctions.Sign up today to receive the latest insider info as we launch:https://t.co/jAkSrWCDqY pic.twitter.com/QRsAqRxihS Hemmings Motor News (@HemmingsNews) April 10, 2019 Famous for its classic car coverage, Hemmings Motor News is the largest and oldest publication of its type in the U.S., according to Wikipedia, and Hemmings itself claims to be “The World’s Largest Collector Car Marketplace.” Soon, buyers won’t have to drive down to Kokomo, Indiana, to get that Shelby GT 500; they’ll simply be able to sign in and register their bids online. The publication has its sights set on one rival in particular, Bring A Trailer, which holds popular online auctions for often rare and special vehicles and has all but dominated the online auction space in North America. There’s sure to be some competition between the two factions, but the Internet is a big place and there’s likely room for both, especially considering the difference in brand feel—one is time-tested with a storied name, the other is an upstart with a joke in its name. Hemmings hasn’t said when the site will go live, but you can sign up to be kept in the loop at the placeholder site here.
Origin: Hemmings launching online auction site to rival Bring A Trailer