2018 Mercedes-Benz GLC 350ePeter Bleakney / Driving It has not proven to be the kind of start many premium auto brands desired. After years of record-breaking performances, some of the most popular luxury brands kicked off 2019 with a whimper. Granted, auto sales on the whole are falling. After five consecutive record years, 2018 volume dipped marginally. Through 2019’s first three months, total industry volume has declined by more than 4 per cent. Plunging car sales and slowing pickup truck momentum deserve some of the blame, but decreased demand for many of Canada’s favourite premium-badged vehicles plays a significant role, as well. Mercedes-Benz, BMW, and Audi – Canada’s three top-selling premium auto brands – combined to lose 3,750 sales in 2019’s first quarter, a year-over-year drop worsened by decreases at Acura, Alfa Romeo, Lincoln, Jaguar, Land Rover, and Maserati. In total, premium brand auto sales are down by nearly 7 per cent. With no manufacturer-supplied monthly reports from Tesla, it’s difficult to obtain firm figures for the Model 3. Based on data from Canada EV Sales, Model 3 demand plummeted following Ontario’s rebate removal, from a high of 1,540 Ontario sales alone to merely 49 in January. For the time being then, there’s no Model 3 on this list of Canada’s 10 top-selling luxury vehicles in 2019’s first-quarter. With sales reports from the Global Automakers of Canada, these are Canada’s luxury leaders so far this year. 10. Infiniti QX60: 1,159, up 41 per cent No vehicle on this list has gone longer without a major redesign than the QX60, which debuted as the JX35 in early 2012. The QX60 has consistently been Canada’s favourite Infiniti despite the fact that it only partially veils its proletarian Pathfinder underpinnings. Yet having never topped 5,000 sales in the past, Infiniti is on track for over 6,100 QX60 sales in 2019. Infiniti’s other utility vehicles combined for a 16-percent uptick in Q1. 9. BMW X1: 1,283, up 2 per cent There’s no shortage of competition for the X1 right inside BMW’s showroom, but X1 sales continue to rise. Including the X1 and its X2 offshoot, sales of BMW’s two smallest utility vehicles are up 28 per cent so far this year. The duo combines to produce more than one-fifth of the brand’s Canadian volume. Gone are the days when BMW’s 3 Series was Canada’s top-selling premium automobile – the 3er only ranks fourth in BMW’s own lineup. 8. Acura RDX: 1,518, down 3 per cent Not likely to remain in the red, the new third-generation Acura RDX is just exiting the transition phase and is likely to soon see positive forward sales momentum. The RDX is hugely important to Acura, which has seen its car sales slow to a trickle (the RDX outsells Acura’s entire car lineup by a wide margin) and suffered meaningful MDX decline, as well. 7. BMW X5: 1,521, up 25 per cent On track for a huge year of more than 8,000 sales, the X5 is the most costly vehicle on this list of best sellers. Pricing begins above $70,000 – none of the others even start above $60,000. Yet the X5 is now producing significantly more sales than similarly sized mainstream SUVs like the Nissan Pathfinder, GMC Acadia, and Subaru Ascent. X5 demand was not slowed by the arrival of the larger X7 in March. BMW Canada reported its first 180 X7 sales while X5 volume jumped 30 per cent to 504 units. 6. Lexus NX: 1,544, down 2 per cent Anyone who thought the NX’s face was too controversial for mainstream success was, evidently, wrong. So common is the NX half a decade into its tenure that its divisive face is now almost normal. Nearly 30,000 NXs have found their way into Canadian driveways since 2014. Even if the current pace of modest decline continues in 2019, Lexus will still likely add over 5,500 more NXs to the tally by year’s end. 5. Lexus RX: 1,635, down 0.2 per cent Perennially a U.S. luxury sales leader, the Lexus RX remains popular in Canada despite a recent loss of momentum. The RX was long Lexus’ most affordable utility vehicle. Now, two nameplates – the NX and new UX – sit beneath the RX. Lexus has nevertheless expanded the RX lineup to include a three-row RX L, and that vehicle could swing the tide in the RX’s favour. March volume, for example, was up 20 per cent. 4. Mercedes-Benz C-Class: 1,640, down 35 per cent There is but one passenger car on this list of Canada’s 10 top-selling luxury vehicles. This is it. You won’t find the BMW 3 Series here, nor the Audi A4. Meanwhile, C-Class sales are plunging along with sales of its traditional rivals. A4 volume is down 40 per cent this year; 3 Series sales are down 38 per cent. The C-Class is outselling both, combined. 3. BMW X3: 1,653, down 14 per cent Although BMW is currently producing over 200 monthly Canadian sales with its specialty utility vehicles – the X2, X4, and X6 – the brand’s first forays into the luxury SUV market remain the most popular. With its X3, now in its third generation, BMW builds Canada’s third-best-selling premium
Origin: Canada’s 10 most popular luxury vehicles in 2019’s first quarter – it’s an SUV game