Ford today introduces the all-new Focus car for global customers, featuring the latest advanced and affordable technology with more comfort and space and a better fun-to-drive experience.Handout Ford is letting its drivers know that just because the stories of entry-level Ford vehicles like the Fiesta, Focus and Fusion, are coming to a close, those seeking a bargain won’t be left in the cold waiting for the bus. On Wednesday, the VP of enterprise product line management for Ford, Jim Baumbick, said the Blue Oval would be adding a new “affordable” nameplate to its lineup, providing an alternative to the receding sedans, Automotive News reports. It’s unclear what body style it’ll be built around, or how large or small it’ll be, but things are apparently moving quickly over in Ford’s development HQ. It’s an example of how we’re moving faster, working together differently and leveraging our five all-new flexible vehicle architectures, Ford said in a statement. We came up with the concept in just 12 weeks using our new product creation process. Previous all-new vehicles could have taken years of research before receiving approval. Will it be a sedan? Given that all four of the aforementioned culled Ford vehicles are, that which is meant to fulfill those missing them would make sense as a sedan. But the push toward larger vehicles like SUVs and pickups is undeniable, so we could definitely see the “affordable” option being a crossover. There’s also the news of a more affordable compact pickup on the way, which could be the sedan substitute Ford is speaking of. Time, and Ford, will tell.
Origin: Ford will introduce a new ‘affordable’ product by 2022