Judgy-Pants: The Press Release Edition

2020 Lincoln Corsair Grand TouringClayton Seams Before there is an article, before there is a picture, sometimes before there is even a car, somebody is making up words to tell us about it. Yknow, so that we can tell you.But in a world where marketings decided theres no such thing as too much, sometimes there really is. How many ways can you describe something? How many thesauruses can one writer burn through in a career?The answer is many. Too many, sometimes.Whats too much of a reach? You tell us. These are all real excerpts pulled from real press releases weve got from car companies, just to give you an idea of what were working with.Every vehicle has to be all things to all buyers. Some of them are even crafted instead of made to make certain. “Crafted by Alfa Romeo artisans at the Cassino plant in Italy, the award winning Giulia and Stelvio are testaments to Alfa Romeo’s perfect balance of engineering and emotion, delivering a premium midsize sports sedan and SUV for driving enthusiasts that stand out among the entire marketplace.”We get it — it’s quiet.“Sanctuary for the senses – As quietness is paramount, Lincoln designers and engineers obsessed over each detail to create a sanctuary for the senses in the all-new Corsair Grand Touring. Corsair’s electrified powertrain enhances its whisper-quiet cabin.” (For the record: a 2017 Lincoln Continental was probably the quietest (gas-powered) car I’ve ever driven.)Not sure what just passed you on the road? The new 2020 Fiat 500X has. “Chrome dual-exhaust tips (to) complete its unmistakable road presence.” It also now comes in Rovente Red, which means “red.”The Hyundai Vision T Plug-in Hybrid SUV Concept reminds you that you can have it all, even if you have no idea it’s a car they’re talking about. “We pursue innovative solutions in design and add emotional value to our product experience through sensuous sportiness design language.”The new McLaren Elva roadster sounds like a blast, though this line admittedly stood out, because in a world full of options, windshields are rarely one of them. “Helmets can be worn if preferred, but the form and sculpture of the upper cabin wraps around the driver and passenger to provide a secure environment. A fixed windscreen derivative of the car is also available for most markets as a factory
Origin: Judgy-Pants: The Press Release Edition

New Land Rover Defender 2019: Release date, pictures, specs & price

Bräutigam added that he felt the time taken between the Defender going off sale in 2016 and relaunching could be a positive for the new car, including the likelihood that it will be offered with electrified powertrains as well as petrol and diesel units. “If we had wanted to recreate the existing car then we could have moved quicker, but it is our view that for an icon to remain an icon it cannot only look backwards, but must move forwards too. The new Defender will move the game on again, and having the benefit for some perspective in order to achieve that should be to our advantage. “The one thing I can promise you is that the new Defender will do all that our customers expect of it, without being a copycat of what has gone before. It is a car for the modern world, and that means that it must move the game on if it is to be relevant.” According to the DVLA database, the vehicle registered with the numberplate seen in our spy shots is powered by a 2.0-litre diesel engine. In one of the spy shots captured by our photographer, the window is wound down and a driver can be seen. It appears to be Nick Rogers, Jaguar Land Rover’s executive director of product engineering, although the firm refused to comment. The reborn Defender is being developed in at least two forms: a short wheelbase 90-badged model, and a larger 110 version. Autocar has previously revealed that the two wheelbase sizes will allow the firm to develop a whole family of vehicles, ranging from basic utilitarian machines up to luxurious high-end models. With prototypes now having been seen on public roads, at the track and in extreme weather environments, test mules of the new Defender are likely to be a regular sight on public roads as Land Rover hones the vehicle. The aim for the new machine is to offer the “biggest breadth of capability of any model to wear the badge”, with prices tipped to range from over £45,000 to £70,000. The previous Defender went out of production in January 2016, and the firm has been working since then to develop a successor.  The original Land Rover Series I, from which the Defender is derived, launched over 70 years ago in
Origin: New Land Rover Defender 2019: Release date, pictures, specs & price