BMW USA tweeted a(n arguably) funny Halloween message to its followers October 31, showing off a $500 BMW M5 Halloween costume it just added to is online accessories catalog wrapped around a Mercedes-AMG. The caption on the tweet? Now every car can dress up as its favourite superhero.If, impossibly, that didnt get a chuckle out of you, Daimlers official Twitter account clapped back at BMW with its own quip.Nice one, @BMWUSA. Thats a really scary costume! Especially that radiator grille was the retort. We imagine everybody laughed until they peed their vented leather seats.Nice one, @BMWUSA. That’s a really scary costume! Especially that radiator grille Daimler AG (@Daimler) October 31, 2019Groan. Interactions like this almost always backfire, and its never a good idea to show another brands product looking better than yours. A wrinkly BMW car cover over top of a pristine Mercedes-Benz just set them up for a take-down.At the same time, we have to admit its unusual to see these two German rivals engaging in playful banter on the internet its usually Audi that takes the brunt of the abuse from BMW, or vice-versa. Are things OK between those two? Maybe theyre going through a rough patch, who knows? All we know is this joke falls a little flat.Even worse, the whole gag feels just a little vaguely familiar probably because somebody already made literally the same joke back in 2013.Back then it was Pepsi floating the ad featuring its can costumed as a Cola Coca. We wish you a scary halloween! read the copy. A Coca-Cola fan responded using the same image, but with a new caption on it: Everybody wants to be a
Origin: BMW’s Hallowe’en tweet gag backfires after Benz retorts