Ferrari is ordering a fashion designer to remove an Instagram photo of his shoes on the back of a Ferrari a car that he owns and paid for The Fashion Law reports.At first, the cease-and-desist order sounds ridiculous, but Ferrari actually has a case.The argument goes the Ferrari brand name invokes a sense of luxury and exclusivity, so displaying any other brand alongside it makes or attempts to make that brand seem luxurious and exclusive, too.According to the letter to designer Phillipp Plein from Ferraris outside counsel Fabrizio Sanna, Pleins photo attempts to associate the automaker with a lifestyle (that is) totally inconsistent with (its) brand perception.The undesired connection between Ferraris trademarks on the one hand, and Philipp Pleins line of shoes (and the questionable manner in which they are promoted) on the other hand, is interfering negatively with the rights enjoyed by Ferraris selected licensees, which are exclusively entitled to use Ferraris trademarks to produce and promote line of shoes Ferrari branded, the letter reads. View this post on Instagram 50 shades of 🍏 🍏 🍏 A post shared by Philipp Plein (@philippplein) on Jun 30, 2019 at 9:10am PDTComplicating matters is the questionable manner in which Pleins fashions are promoted: in the past, Plein paid Chris Brown, whos faced felony charges for rape, sexual battery and assault (among countless other allegations) to take the stage (at his S/S18 fashion show) alongside Tekashi 6ix9ine, the rapper currently facing jail time for pleading guilty to sleeping with an underage girl and filming the act, according to GQ.Plein has called the letter blackmail, but he might want to stop and think about how all the above-mentioned context doesnt put his brand in the best light.Plein has 48 hours to comply with the formal ask, lest Ferrari bring such unlawful, unfair and harmful behavior to the attention of the Courts.Our take? Keep your stupid $800 shoes and your gaudy-green-wrapped $350,000 Ferrari 812 Superfast away from us,
Origin: Ferrari orders fashion designer to take his shoes off his car