New Bronco Logo JPGFord In what has become the worlds longest automotive striptease, Ford this morning showed the new logo its using for the upcoming Bronco. Not the truck itself, mind you. Simply the logo.Well take this opportunity to remind our readers that Ford announced the development of this vehicle in January 2017, a full 32 months ago.Thats nearly 1,000 days, in case youre wondering, a period of time equivalent to how long itll take to get through all the leftover Halloween candy.The new Bronco logo will be immediately recognizable to anyone even tangentially aware of past versions of Fords SUV, with a kicking horse to the left of the trucks name. This time around, the script font was binned in favour of a heavy block type, which could be construed as an indicator of the Broncos toughness or some other sort of marketing dross.Eagle-eyed marketers will note that both front legs of the bucking horse are visible in the new logo, unlike the original badge. The animal is also jumping at a much steeper angle than any previous iteration, though none of these observations are of any use to gleaning details about the, yknow, actual vehicle.What we do know about the truck is mostly cobbled together from conjecture and speculation. A bevy of patent applications strongly suggest the new Bronco will have removable doors and roof in similar vein as the Jeep Wrangler.All signs point to a 2.3-litre EcoBoost engine under its flat hood, possibly backed by an optional manual transmission. The latter isnt completely out of the question, by the way, nor is a three-door model in addition to the five-door. Expect some trims to come equipped with tires sized to compete with a Wrangler Rubicon.At least we now have a firm(ish) date for the trucks reveal, suggesting we are now closer to its appearance than that 2017
Origin: The new Ford Bronco will be revealed spring 2020