The 2016 Cadillac Escala concept. Cadillac is changing its naming scheme back to actual words, ditching the alphanumeric convention that, to some, has felt less-than-personable these past few years.The rollout of the electric vehicles is the time well start to move back toward naming, said Cadillac President Steve Carlisle.The name change comes as Cadillac prepares to launch a host of new battery-electric vehicles, according to Automotive News.The original alphanumeric nomenclature was the brainchild of Johan de Nysschen, Carlisles predecessor, who also worked at Audi and Infiniti. The idea behind it was to give a more European feel to the brand as well as a clear hierarchy, with names like XT5 and CT6, but it also meant dropping historic names like Seville, DeVille and Eldorado. Were entering the decade as an internal-combustion-engine brand, he said. Well exit the decade as a battery-electric brand. Its the end of the ICE age for Cadillac.Cadillac will gradually be converted into GMs EV brand; it plans to have 20 all-new electric vehicles by 2023. As Carlisle stated, by 2030 the majority of Cadillacs will be electric.As for the brands current vehicles, theyll likely receive a refresh sometime in the future before fully transitioning to EVs. The brand-new Escalade is set to be revealed in February, and will be transitioned to an EV eventually, though not before it gets Cadillacs Super Cruise hands-free driver-assist system, with a few improvements, such as automated
Origin: Cadillac is going back to real names for its cars as it switches to EVs